On Wednesday 15th May we joined forces with more than 30 other groups to showcase some of Britain’s most scenic train journeys and promote sustainable tourism by rail.
We took part in ‘Community Rail in the City’, a flagship annual celebration, now in its ninth year, aimed at developing tourism and travel for recreation on Britain’s community rail routes, encouraging thousands of people to explore epic landscapes, coastal scenes, and sites of historic interest.
This year’s event saw 36 community rail partnerships and tourism partners – up from 24 groups last year – hosting activities at 20 mainline railway stations, including those in London, Birmingham, Manchester and Glasgow.
We attended Reading Station, where we promoted community rail and the County of Wiltshire.
Community Rail in the City is a great opportunity for us to promote our wonderful railway line to thousands of commuters and potential visitors. We highlight the fantastic things there are to see and explore, and encourage people to visit by rail rather than car. As well as being a more relaxing and pleasurable way to travel, visiting the area by rail benefits the local economy, and means less traffic, noise and pollution in our communities.
Community rail partnerships work at grassroots level to engage local communities, help people to get the most from their railways, and promote rail as a key part of sustainable, healthy travel.
The event is organised by the Association of Community Rail Partnerships (ACoRP), the umbrella body for community rail groups across Britain, which supports its members to work with partners to integrate rail travel into their area’s local tourism offer.
As well as helping people access more of Britain through enjoyable, environmentally friendly means, tourism by rail makes a growing and vital contribution to local economies. Rail usage in this sector has increased by 30% over the last decade, with approximately three million annual visitors using the train as part of their trip, adding £510m to the UK economy.
ACoRP’s chief executive, Jools Townsend, said: “We received a fantastic response to this year’s Community Rail in the City event, with a 50% increase in the number of our members taking part. Through this campaign, we work with community rail groups to promote exploration of historic, scenic Britain through our wonderful, often not-well-known, community railway lines. These lines take you off the beaten track, to some of our most amazing and fascinating destinations – and travel on them is especially rewarding, as these railways played a crucial part in our heritage, and bring you right into the heart of communities. Tourism by rail is great for families and holiday-makers as it’s more sustainable than driving and provides a critical boost to local economies.”
For more information, visit communityrail.org.uk.
Our new TransWilts Explore Wiltshire leaflet is available here ‘Discover TransWilts Line’